Mental Health Awareness Month Sponsorship

Research indicates that across the United States:

• 91% of consumers will spend more or change brand loyalty to support a business that supports charity.
• 85% of consumers have a more positive image of a product or company when it supports a charity they care about.
• 83% of Americans wish more of the products and services they use would support charities.

Corporate sponsorship offers a range of benefits, not just for CYN Counseling Center, but also for the sponsoring corporations themselves. Here are some key advantages:

1. Brand Awareness: Sponsoring CYN can significantly boost brand awareness. Associating a brand name with a specific cause or corporate social responsibility initiatives helps consumers identify the company with values they support. Moreover, corporate sponsorships expose brands to new audiences, expanding their reach beyond traditional demographics.

2. Financial Incentives: One of the major perks for corporations to sponsor is the potential for tax incentives. Many companies engage in sponsorships and donations partly because of the available tax breaks. 

3. Corporate Reputation: Corporate sponsorships can positively impact a company’s reputation among employees, consumers, and other organizations. By aligning with philanthropic causes, corporations demonstrate their commitment to social good, enhancing their reputation as socially responsible entities. Studies show that more than 75% of Millennial employees prefer to work with companies actively involved in charitable giving, highlighting the importance of corporate reputation in attracting and retaining talent.